Digital Marketing Southern California Summit | March 27, 2018 | Los Angeles, CA, USA

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Growth Hacking – The New Marketing

Think Tank - 1:25 pm - 1:50 pm

Over the past decade many organizations have been blown out of the water by the innovations of Silicon Valley Start-ups. These companies have collectively identified two key things; growth does not happen by simply having a good product, and traditional marketing techniques are often ineffective in driving growth online. It has become evident that there is no one-size-fits all approach that works; the challenge is in the details and figuring out where to focus for your own company. Enter growth hacking, a term coined by Sean Ellis one of the first marketeers at DropBox. Digital has transformed the marketing landscape; in a connected world where digital experiences can rapidly become an epidemic, the best growth hacks will take advantage of these unique opportunities. Growth hacking was born out of startups, but it is something that every smart marketer should embrace.

Takeaways:

  • In an “if you’re not growing, you’re failing” world, marketing must be ever vigilant to the need to create brand interest
  • Old-school techniques are proving less effective in today’s start-up fueled economy and their tactics must be emulated
  • Growth hacking can be hit or miss so it is best to run multiple campaigns to find the ones that work quickly, and build upon their success

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for Digital Marketing Southern California Summit speakers

Invitation response deadline: November 3rd, 2017

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Session Description


Biography

Proposed Session is a Panel Discussion